Bring your business into the digital era!

Working on a digital platform

The digital age is upon us and those who want to get ahead and make their business successful will know that changing and adapting certain areas of the business to perform on a digital platform will allow for a bigger reach to their target market and potential new customers.

The issue in carrying out such a significant task however could lie in the skills required in the execution and how to function on a digital platform. These skills are vital for any growing business looking to expand their customer reach and acquire that competitive edge over their rivals.

A study by the mobile operator O2 has found that businesses expect a fifth (21%) of their growth over the next three years to come through digital channels. (O2, 2012)

The way to get those all important skills isn’t as difficult as you might imagine. It can be done very simply via the Apprenticeship scheme. By taking on a young apprentice and getting them trained in the specific skills your business requires, it will not only allow you to gain significant skillsets but £1500 towards training also, via the Apprenticeship Grant for Employers (AGE 16-24).

There are more than 250 different types of apprenticeships on offer from the National Apprenticeship Service. For those who wish to pick up vital IT skills there is the IT Application Specialist Apprenticeship which allows individuals to gain skills in design software, multimedia software, website software, using collaborative technologies and many more. It is an innovative new qualification for people using computers at work. Its unique ‘pick & mix’ design makes it ideal for the workplace, allowing employees to demonstrate a full spectrum of different skill levels in just one qualification.

The flexibility of IT Application Specialist means you can mould the qualification to fit individual job profiles. It is suitable for anybody who uses IT as part of their job. For further information about the qualification and what it entails visit here

Such an apprenticeship will give young individuals the training and skills they need to gain confidence and knowledge about working on a digital platform. For the employer this will mean allowing the business to function on a new worldwide platform managed by individuals with the skills and knowledge on how to perform in the most profitable way for the business.

Quick Stats! 

  • 77% of employers believe apprenticeships make them more competitive
  • 76% of employers say apprenticeships provide higher overall productivity (compared to external recruits)

Source: Populus, 2008

To recruit an apprentice and gain the digital skills to take your business further visit the County Training website on taking the next step.


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